How to Get More Followers on LinkedIn: 7 Strategies That Actually Work in 2025

Over 1 billion people use LinkedIn and more new users log in every day.

That’s a huge opportunity to share content, connect, and increase followers in your industry.

But let’s be honest, growing your LinkedIn followers in 2025 feels like a grind.

‍You post. You comment. You stay consistent. And still… nothing.

But here’s the truth: Most people are doing it wrong. Either their content misses the mark, or they’re invisible to the algorithm.

In this guide, you’ll learn 7 proven strategies to attract more LinkedIn followers — not just random numbers, but real people in your niche who engage and convert.

You’ll also discover how to boost your reach with Podawaa, a smart LinkedIn engagement tool that helps your content cut through the noise and reach the right audience.

Ready to stop guessing and start growing? Let’s go.

TL;DR: Still Stuck at 237 Followers? Here’s What Actually Works

• Optimize your LinkedIn profile with a clear headline, and detailed summary.
• Create valuable content regularly to share insights and engage your target audience.
• Engage with other creators by commenting and replying to comments on your posts.
• Share your LinkedIn profile link in your email signature, blog, and on other platforms.
• Boost post visibility with Podawaa to reach more people and attract new followers.
• Post consistently but avoid overwhelming followers.
• Track performance and adjust your social media strategy based on what brings the most engagement and follower growth.

7 Strategies to Get More Followers on LinkedIn

If you want to grow your LinkedIn followers and expand your network, follow these practical steps.

These strategies will help you attract followers, connect with your target audience, and boost your visibility on the platform.

1. Your Profile Is Boring: Fix That First

Your LinkedIn profile is the first thing people see. To attract followers, it needs to look professional and clear.

Here’s how to improve it:

• Headline: Write what you do and who you help. Be specific to grab attention.
• Profile picture: Use a clear, friendly profile picture. People are more likely to follow profiles with real photos.
• Summary: Share a bit about yourself, your business, and the value you offer. See LinkedIn summary examples.
• Experience and skills: Keep them updated and relevant to your industry.
• Ask for LinkedIn recommendations to look more trustworthy and reliable.
• Add a follow button to your profile to make it easy for others to follow you. Go to “Settings” and then to “Visibility,” as shown in the image below:

2. Stop Posting to the Void: Create Content That Connects

Valuable content is what makes people stop scrolling and pay attention. If you want to attract followers and grow your LinkedIn community, you need to post content that helps, educates, or inspires.

Here’s what to focus on:

1. Share knowledge from your field. Explain solutions to common pain points your target audience faces.

2. Post thought leadership ideas. Share your opinions on industry news or LinkedIn trends.

3. Use a mix of formats: posts, videos, LinkedIn articles, and even short stories.

4. Keep it simple and easy to read. Here’s an example of an easy-to-read post:

Creating content regularly keeps you visible and builds trust. You don’t need to post daily but aim for at least a few LinkedIn posts each week.

And remember: engagement leads to organic reach. The more people comment, like, and share your posts, the more LinkedIn will show them to others.

3. Be Seen by Showing Up: Engage, Don’t Just Post

If you only post content but never engage, you’ll miss out on follower growth. LinkedIn rewards people who actively engage with others.

Here’s how to do it:

1. Comment on posts from people in your industry or LinkedIn groups.

2. Reply to comments on your own LinkedIn posts. Start real conversations.

3. Mention or tag people when it’s relevant. This can attract mutual connections and new followers.

4. Share and react to valuable content from others.

By engaging regularly, you increase your organic reach and show that you’re an active part of the LinkedIn community.

When people see you actively engage, they’re more likely to follow and connect with you.

4. Leverage Your Network Like a Pro

Your current network can help you grow your followers on LinkedIn. You just need to make it easy for people to connect and follow you.

Here’s how:

• Share your LinkedIn profile link in your email signature, on your website, and across other platforms.
• Invite mutual connections to follow your LinkedIn page.
• Add a follow button to your company website or blog.
• Encourage your employees or team to engage with your posts, increasing organic reach and visibility.

Tip: Make sure every online space where people interact with you has a clear way to follow your LinkedIn profile or page.

5. Boost Your Post Visibility with Podawaa

Even with great content, it can be hard to reach new people, especially if you’re just starting out. 

That’s where Podawaa can help.

While Podawaa doesn’t give you followers directly, it helps you get more impressions by boosting your LinkedIn posts.

The more people see and engage with your content, the more likely you are to gain new followers.

With Podawaa, you have two options:

Buy LinkedIn likes starting from EUR €4.99. No signup needed. This gives your post a quick visibility boost.

Add Podawaa to Chrome for free and get 2 Boosts per month. If you want to try Podawaa’s advanced plans with a free trial today.

More visibility → more engagement → more potential followers.

Pro Tip: Boosting your best posts can help attract people already interested in your industry, increasing your chances of gaining relevant followers, not random ones.

6. Don’t Just Post: Be Predictably Consistent

Follower growth on LinkedIn takes time. To stay visible, you need to post content regularly, but not so much that you overwhelm followers.

Here’s how to keep a healthy balance:

• Post on a weekly basis, at least two to three times a week.
• Share a mix of valuable insights, business updates, and personal stories.
• Focus on high quality over quantity. One great post is better than five rushed ones.
• Watch your LinkedIn analytics to see which types of content bring the most engagement.

Pro Tip: If you post daily on other platforms like X or TikTok, you may need to slow down a bit on LinkedIn. People expect deeper, more professional updates here.

7. Follow What Works: Measure, Adapt, Grow

To keep growing your LinkedIn followers, you need to track what’s working and adjust over time.

Here’s what to check:

• Which LinkedIn posts get the most engagement (likes, comments, and shares?)
• What topics or content formats (videos, articles, etc.) attract the most new followers?
• The time to post is when your audience is most active.
• Which posts lead to new connections or potential clients?

Use LinkedIn’s analytics or other social media management tools to spot trends.

If a certain type of content creation brings more followers, double down on that. If something isn’t working, change it.

Tip: Reuse or update your best posts to get even more impressions and keep your follower growth steady.

Want More People to See (and Follow) Your LinkedIn Content?

If you want your LinkedIn posts to reach more people, Podawaa can help.

While it doesn’t give you direct followers, it helps your content get more impressions and organic reach, leading to more potential followers.

You have two ways to boost your LinkedIn posts with Podawaa:

• Buy LinkedIn likes starting from €4.99. No signup required.
• Add Podawaa to Chrome for free and enjoy 2 Boosts per month. If you want advanced features, try Podawaa’s advanced plans with a 7-day free trial today.

Boost your content and start attracting new followers today!

FAQs About How to Get More Followers on LinkedIn

What’s the fastest way to increase followers on LinkedIn?

The fastest way to increase followers is to combine valuable content creation with active engagement. Share helpful insights, respond to comments, and connect with your target audience regularly. Tools like Podawaa can also help your brand by giving your content more impressions, which can attract potential followers.

How important is personal branding for follower growth?

Personal branding is very important. A strong brand helps people understand who you are, what you do, and why they should follow you. Marketing yourself by sharing valuable experiences, thought leadership and relevant LinkedIn posts will build trust and attract new followers.

Can I add people to my network and expect them to follow me?

Sending connection requests can help grow your network, but it’s better to also add people who engage with your content. When you actively engage and provide valuable content, many mutual connections will choose to follow you on their own.

What’s an example of content that attracts followers?

An example of good content is a LinkedIn post that shares a simple solution to a common problem in your industry. You can also share a quick story or lesson learned that your audience can relate to.

Can marketing strategies from other platforms like Facebook or X work on LinkedIn?

Some marketing ideas from other platforms can work, but remember: LinkedIn has a more professional tone. Focus on valuable insights, business updates, and thought leadership instead of casual content. Tailor your approach to what your LinkedIn community expects.