Want to get likes, comments, and reposts like this?
It’s not luck, and it’s not just about being an influencer.
Most viral LinkedIn posts follow a structure that’s simple, repeatable, and proven.
In this guide, you’ll learn exactly how to write a post that gets seen, shared, and remembered (without sounding like everyone else on the platform.)
We’ll break down:
- What works (and what doesn’t) in 2025
- A clear posting formula you can use today
- Real examples from creators getting it right
- Tools like Podawaa help you boost visibility when it matters most
Let’s dive into the formula.
Quick Answer: How to Write a Viral LinkedIn Post in 2025
- Skip intros like “some thoughts on…” instead start with a stat, bold opinion, or personal moment
- Keep only one intent per post. One message, one story, one clear takeaway
- Use 1–3 lines per paragraph
- Post Tues–Thurs, 8–11 AM (avoid weekends unless tested)
- End with a real question. Avoid “like if you agree,”
- Get early traction in 60–90 mins. Use Podawaa to boost with real comments and likes.
5 Steps to Write a Viral LinkedIn Post
Step 1: Write a Hook That Stops the Scroll
Before someone clicks “...see more,” you need to earn their attention.
That’s where the hook comes in, the first 2 lines of your post.
These lines are the only thing visible in the feed preview. If they don’t spark curiosity, emotion, or interest, your post won’t get read (let alone go viral).
What makes a great hook?
- Share a bold or surprising opinion
- Start with a personal or emotional moment
- Pose a question people feel compelled to answer
- Highlight a strong contrast or unexpected twist
Here’s a viral LinkedIn post example that starts with this hook:
“On Monday, I sat down to write my week of posts… but my inspiration, energy, and motivation was ZERO.”
This hook works because it’s relatable, honest, and creates curiosity, what did he do next?
Result: The post got 325 reactions, 240 comments, and 4 reposts. That’s proof that a strong opening drives real engagement.
What NOT to include on your LinkedIn opening:
- “Just wanted to share some thoughts…”
- “Here’s something I’ve been thinking about lately…”
Step 2: Deliver One Clear Message (Not Everything at Once)
Once you've hooked your readers, your job is to keep them reading.
The biggest mistake people make here is trying to cram too much into one post, multiple tips, stories, or angles. That leads to confusion.
Instead, focus on one core idea. One story. One insight. One lesson.
Think of your post like a mini blog: it should have a clear beginning, middle, and end. This approach is especially powerful if you're trying to build a personal brand on LinkedIn.
Here’s another viral post that proves it. Matt Barker shares a simple, personal story:
“I thought I needed to be a great writer to post on LinkedIn. But I didn’t.”
He doesn’t jump into writing tips, mindset hacks, or content strategy. He sticks to one message: you don’t need to be perfect to start posting.
Result: The post got 325+ reactions and 240 comments — all because the message was clear, relatable, and easy to remember.
Here’s another viral post, this time from Annie-Mai Hodge:
Instead of listing every trend out there, she shares a few specific social media updates, each with clear value for marketers. It’s easy to scan, focused on her niche, and useful without being overwhelming.
Extra tips when writing a LinkedIn post:
- Use short paragraphs (1–3 lines) to keep it scannable and mobile-friendly
- Avoid vague ideas. Be specific, name tools, give real examples
- Stick to one angle, even if it means saving your other points for future posts
And here’s a great example of that:
Nathan Gotch’s post simply lists his favorite SEO tools (nothing else). It’s easy to follow, useful for others in his niche, and clearly focused.
Result: 446 reactions, 86 comments, and most importantly, 35 reposts.
Step 3: Close with a CTA (When It Makes Sense)
A strong ending keeps the momentum going. Most high-performing LinkedIn posts end with a question or prompt.
It turns passive readers into active commenters, and that’s exactly what the LinkedIn algorithm looks for.
But here’s the thing: you don’t always need a CTA.
If your post is a heartfelt story or a personal reflection, ending with a question might feel awkward or overly engineered. The goal is conversation, not self-promotion.
When to use a CTA:
Use a question or prompt when you want to:
- Start a discussion
- Invite opinions or shared experiences
- Encourage someone to add their own tip or story
Here’s an example of ending with a reader prompt:
Annie-Mai Hodge finishes her post on influencer trends with: “Who are your favorite micro-influencers to follow? Drop them below.”
This CTA works because it invites direct, easy interaction. She’s not asking for likes (she’s asking for input.) That’s meaningful engagement.
Another CTA might be: “Have you felt the same pressure to be ‘perfect’ before posting?” This makes the reader reflect and respond. It fits especially well after a personal story or mindset post.
What to AVOID:
- “Let me know your thoughts below!” (unless you truly want them)
- “Like if you agree” (LinkedIn deprioritizes engagement bait)
Instead, let the content speak for itself. If it resonates, people will engage organically.
Step 4: Post at the Right Time (And Why It Matters)
Even a great post can fall flat if you share it when no one’s online.
LinkedIn rewards posts that get early engagement, most likes and comments happen within the first 60 to 90 minutes. This activity tells the algorithm your post is worth showing to more people.
The best time to post?
Usually Tuesday to Thursday, between 8 AM and 11 AM, in your audience’s time zone. Mondays are often quiet, and Fridays tend to slow down.
Want deeper insights by job type or industry? Check our full guide: Best Time to Post on LinkedIn in 2025
If you’re unsure when your audience is most active, try different time slots, check LinkedIn analytics, or use social media management tools like Buffer or Hootsuite to find your peak window.
Step 5: Use Podawaa to Boost Visibility (and Go Viral)
Even the best post won’t go viral if no one sees it in the first 60–90 minutes. Podawaa helps you get early traction (the kind LinkedIn’s algorithm loves.)
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Here’s what you can do with it:
- Get more likes and comments from professionals in your niche
- Target by language and industry to reach the right audience
- Add custom comments that match your post’s topic and tone
- Trigger early engagement that boosts visibility in the feed
- Use Private Mode if you don’t want to engage back manually
Ready to Go Viral on LinkedIn?
You’ve got the formula. Now you just need momentum. Add Podawaa to Chrome for free and start using it directly on LinkedIn.
FAQ: Writing Viral LinkedIn Posts in 2025
Do I need to post daily to create engaging content on LinkedIn?
Not at all. Successful LinkedIn posts come from quality, not quantity. Posting 2–3 times per week with high-quality content that delivers valuable insights or actionable advice is more effective than posting every day without purpose.
Should every LinkedIn post include a call to action?
Only if it feels natural. Many of the most popular LinkedIn posts invite discussion with a simple thought-provoking question or prompt. But if your content is reflective or rooted in a personal journey, it’s okay to skip the CTA.
Do images or external links reduce engagement?
LinkedIn still prioritizes text-first content for increased engagement, especially if the message is focused and clear. Links can reduce visibility, so place them in the comments. Visuals are fine when they support your personal insight or add context (like charts, screenshots, or carousels). The goal is always to create compelling content that keeps your audience engaged.
Can I go viral on LinkedIn with fewer than 500 followers?
Absolutely. The viral potential of a single post depends more on how your LinkedIn users interact with it early on than your follower count. If your content includes relevant content, a bold statement, or relatable content that grabs your reader’s attention, you can reach a much wider audience.