9 LinkedIn Post Examples for Marketers in 2025

LinkedIn isn't just for networking anymore. It’s where marketers grow reach, build trust, and drive pipeline.

But what actually works?

I analyzed high-performing posts to bring you 9 proven LinkedIn content formats, complete with examples, screenshots, and inspiration you can use.

If you're serious about:

• Increase visibility with posts that resonate

• Get more engagement (likes, comments, shares)

• Build a personal brand that drives trust and credibility over time

Then let’s get started!

9 LinkedIn Post Ideas for Marketers

1. Share a quick marketing insight you’ve learned recently

Posts that reflect something you’ve tested or learned tend to resonate well with other marketers on LinkedIn. They’re easy to write and can spark genuine conversations.

For example, Anna shared this short post about using Reddit for SEO. It highlights a small but valuable shift many teams overlook:

You don’t need to write a full case study. One simple takeaway, stat, or idea (paired with a visual) is often enough to engage your audience and share something useful.

2. Break down a recent experiment

If you're running marketing experiments, don’t keep the results to yourself. 

Sharing what you tested, how you structured it, and what you learned is one of the most valuable types of content you can post on LinkedIn.

Here’s a great example from Ankit Vora:

In this post, he breaks down a simple experiment: 

• Tested 3 content formats. Short text post, carousel, and video

• Kept the hook, topic, and timing consistent

• Reported the outcome (carousel got the highest reach)

This kind of post works because it shows your process (not just the end result), gives other marketers something useful to apply, and builds credibility without sounding promotional.

Start your own carousel posts by having a look at our article on LinkedIn Carousel Post Examples

3. Share key takeaways from a podcast or webinar

As a marketer, you're always learning through podcasts, webinars, AMAs, or expert interviews. And chances are, your audience is too.

One of the easiest ways to turn that learning into content is by summarizing the biggest takeaways in a short LinkedIn post. 

It positions you as a helpful voice in your niche without being overly promotional.

Here’s an example structure you can follow:

“Just finished listening to a podcast with [Industry Leader]. My 3 biggest takeaways:

• SEO is shifting toward topic authority, not just backlinks
• UGC is becoming more important than polished brand content
• Marketers who test on Reddit now might win big later”

Or you can do what this marketer did:

Why this kind of post works:

• It’s quick to create and easy to consume

• It turns something you’ve learned into value for your network

• It keeps your audience up-to-date on relevant trends

Pro tip: Always tag the original speaker or source if relevant, and end with a question like: “What would you add to this list?” That sparks engagement and brings others into the conversation.

4. Break down a recent campaign

Campaign recaps are one of the most effective ways to build credibility on LinkedIn, especially if you keep them simple and actionable.

You don’t need a full case study. Just walk your audience through:

• What were you trying to achieve?

• What you actually did,

• And what surprised you?

Here’s a better example to model:

“We launched a short campaign last week to promote our new AI feature.

What we posted:

• Day 1: A teaser carousel
• Day 3: A video from our PM explaining the problem it solves
• Day 5: A short post with a client quote

The post that outperformed everything? A plain text post from our CEO explaining the problem, not the feature.”

Posts like these help other marketers learn from your decisions, not just your results. And if you link out to the full campaign or share screenshots, even better.

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5. Share a quick tip

Not every LinkedIn post needs to be a deep dive. Sometimes, a short observation is all it takes to stay top of mind with your audience.

Think of these as micro–strategy lessons. Something you’d casually share with your team.

Here’s an example from James, sharing a simple SEO reminder that still hits:

You could post something like:

“Just ran a test on internal linking across 10 blog posts. The ones that added links from high-traffic pages saw better rankings in under 3 weeks. Don’t sleep on it.”

It’s short, practical, and speaks directly to what other marketers care about.

6. Turn blog posts into short, valuable takeaways

If you're already investing in blog content, don't let it stay buried. Pull out a stat, insight, or takeaway, and turn it into a punchy LinkedIn post.

Here’s how Sergei Rogulin does it with Semrush’s AI content study:

It’s short, curiosity-driven, and gets clicks without sounding like a blog promotion.

Or you could try something like:

“We analyzed 100+ marketing landing pages last month. Here’s what the highest-converting ones had in common:

• Clear, benefit-led headline
• 1 CTA above the fold
• Trust signals (logos, reviews)
• Zero distractions”

When you turn blog data into “snackable” posts like this, you're not just sharing your content, you're helping your audience use it.

7. Share customer success stories or user wins

Instead of talking about what your product or strategy can do, show what it’s already doing for others.

Here’s an example:

“A year ago, this client was relying on manual outreach. Today? They’re booking 3x more meetings with a fully automated LinkedIn strategy. We didn’t reinvent the wheel, we just focused on the right ICP, timing, and tools.”

You don’t need to name the client or share confidential metrics. Just tell the story simply.

It works because it humanizes your brand. It builds credibility without sounding like a pitch, and it gives your audience a mini blueprint to try themselves.

You can also tag team members or link to a case study for more detail, especially useful for marketers at a SaaS company or marketing agency.

8. Share a recent industry report or research findings

If you’ve read a new report that made you think, post about it. Marketers who surface fresh data and explain what it means are rare (and memorable).

Here’s an example from Tom, who shares fresh data on AI search volatility. An important insight that helps marketers stay informed and make better decisions:

Instead of just posting the link, add your own take. What stood out? What does it mean for your audience’s work?

This turns you from just another content sharer into a LinkedIn top voice and keeps your audience engaged with your perspective, not just the data.

9. Ask a strategic question

Not every LinkedIn post needs to be a lesson. Sometimes, a single well-placed question can spark better engagement than a long thread.

Take this example from Antonio; it’s short, timely, and directly relevant to his audience:

Here’s another format you can try:

“Marketers talk a lot about LinkedIn engagement rate, but how are you actually measuring it? Would love to hear how others are doing it.”

This post works because it invites your network to share their own experiences, tools, and frameworks, which naturally leads to replies, insights, and even connections.

You don’t have to be the expert every time. Sometimes, being the person who asks the right question is what builds your brand.

Grow Your Numbers on LinkedIn—Like a Marketer!

You’re not just posting for fun. You’re building reach, relevance, and results.

Podawaa is your companion for LinkedIn growth:

• Reach the right audience based on role, industry, or language
• Grow visibility and engagement with every post
• Build a personal brand that reaches beyond your network

FAQs

What are some good LinkedIn content ideas for marketers?

As a marketer, strong content ideas include carousel posts, thought leadership posts, industry news, client success stories, and short videos. You can also share personal stories, recent product launches, or even behind-the-scenes moments with your team members.

How often should I post on my LinkedIn page?

Posting regularly (at least 2–3 times a week) is a smart strategy for keeping your audience engaged. Marketers often use a mix of their own content and user-generated content to stay active. Keep a consistent posting schedule that mixes educational content, trending topics, and posts that reflect your company culture or social media strategy.

What types of posts perform best on LinkedIn?

The best-performing posts are those that resonate with your target audience. These include text-only posts that share insights, polls using LinkedIn’s poll feature, or carousel posts that break down key takeaways.