Are your LinkedIn posts getting the attention they deserve?
If you're putting effort into content and not seeing likes, comments, or shares, it’s time to check your LinkedIn engagement rate.
This number tells you how well your content connects with your audience. It’s one of the most important engagement metrics in social media marketing.
A good engagement rate means people are paying attention, reacting, and possibly turning into potential leads.
So, what’s a good rate? How can you get more engagement?
One tool that can help is Podawaa. It’s built to boost your LinkedIn engagement by helping you get more likes and comments from people in your industry.
If you want more visibility, better content performance, and stronger results, this is where you start.
TL;DR: What Is a Good LinkedIn Engagement Rate in 2025?
- A good LinkedIn engagement rate is between 2% and 6%, this varies by industry.
- Your engagement rate on LinkedIn is an important signal of content effectiveness and how well your posts connect with your network.
- Post different content formats like text posts, carousels, and videos to see what works best on the platform.
- Post regularly, aim for 2–5 times per week, to maintain consistent engagement and stay visible in your audience’s feed.
- If you’re seeing low engagement, a tool like Podawaa can help you increase visibility and reach the right decision-makers.
What is LinkedIn Engagement Rate?
Your LinkedIn engagement rate shows how many people are interacting with your post compared to how many people saw it.
Let’s understand it with a simple example:
If your post gets:
- 30 likes
- 10 comments
- 5 shares
- and 1,000 people saw it (that’s your impressions)
You use this formula:
(Likes + Comments + Shares) ÷ Impressions × 100
So, in this case, the LinkedIn engagement rate is 4.5%. That means your post has a 4.5% engagement rate, which is actually really good on LinkedIn.
This number helps you see how well your content is performing and how much your audience interacts with what you share.
What Is a Good LinkedIn Engagement Rate?
Engagement rates on LinkedIn vary by industry, but most fall between 2% and 6%. So, if your posts are getting around 3.8%, you’re in a healthy range.
Now, if your numbers are low, don’t panic. It might be time to try something new.
Podawaa can help. It’s a tool built to boost your LinkedIn engagement with more likes and comments from professionals who match your niche. You can:
- Buy likes directly—no signup needed
- Add Podawaa to Chrome and use it right on LinkedIn with 2 Free boosts per month.
It’s a simple and smart way to increase visibility, connect with the right audience, and get your content in front of more people, fast.
Main Factors Influencing LinkedIn Engagement Rate
If your posts aren't getting much attention, don't worry. There are a few key things that can affect your LinkedIn engagement rate. Let’s break them down:
1. Content Type
Not all LinkedIn posts get the same attention. The type of content you share plays a big role in your engagement rate.
Here are some common formats and how they perform:
1. Text-based posts are simple but powerful. They often spark comments and start conversations. If you would like to see some LinkedIn examples here’s a guide for you: LinkedIn Post Examples
2. Multi-image posts and LinkedIn carousels (PDF-style swipe posts) grab attention and are great for breaking down tips or steps. Here’s an example of a carousel post from Backlinko:
3. Videos help you connect more personally and can lead to more shares. Here’s an example of a video content on LinkedIn from Canva:
4. LinkedIn articles allow you to go deeper into a topic. These are great for sharing detailed insights and building authority.
Switching up your content keeps your feed fresh and gives your audience more ways to connect with your ideas. Testing different styles is a good practice for improving your LinkedIn engagement.
2. Post Timing
When you post on LinkedIn can seriously impact how many people see and engage with your content.
Early afternoon, especially between 12 PM and 2 PM, is a peak time for engagement on days like Tuesday and Thursday. The best times to post on LinkedIn are:
- Monday at 8 AM and 10 AM
- Thursday at 12 PM and 2 PM
These are the times when your target audience is most likely to be active and ready to engage.
Want to dig deeper? Check out this full guide on the best time to post on LinkedIn. It’s packed with insights based on real data.
3. Audience Size
You might think having a big audience automatically means more engagement, but that’s not always true.
What matters more is how relevant your audience is.
If your LinkedIn followers are actually interested in your topics, you’ll likely see a higher engagement rate, even if your audience is small. That’s why a targeted, focused audience often performs better than a general one.
This is where Podawaa can really help. With Podawaa, your posts get more likes and comments from people who match your niche.
That means your content reaches the right crowd, and people are more likely to engage with what you’re sharing.
It’s not about reaching everyone. It’s about reaching the right people.
4. Consistency
If you want better results on LinkedIn, you need to be consistent.
Posting once in a while isn’t enough to keep your audience engaged. When you show up regularly, you stay visible, build trust, and improve your chances of getting more likes, comments, and shares.
The best approach? Aim to post 2–5 times per week. This frequency gives you enough activity to stay relevant without overwhelming your followers.
The more consistently you post, the more chances you have to improve your LinkedIn engagement rate, especially when your content speaks directly to your target audience.
And with Podawaa, you can boost your visibility and engagement on each post, keeping your momentum going strong.
Boost Your LinkedIn Engagement with Podawaa
If you're ready to improve your LinkedIn engagement rate and get your content seen by the right people, Podawaa can help you take the next step.
With Podawaa, you get:
- Real likes and comments from real professionals who match your niche
- Targeted reach by language, English, French, Spanish, and more
- Comments tailored to your topic and tone
- Quick momentum that signals quality to the LinkedIn algorithm
- A Private Mode if you want to benefit without engaging back (See full pricing)
- No fake likes or bots, only real accounts, giving you full control
Try Podawaa for free and take control of your LinkedIn growth today.
FAQs About LinkedIn Engagement Rate
Why is engagement rate important in digital marketing?
Engagement rate is a core metric in digital marketing. It shows how well your content connects with your audience across social media platforms. A strong engagement rate on LinkedIn means your posts are not just being seen, but that people are reacting, commenting, and sharing. It’s one of the most valuable insights for improving your marketing strategy and making smarter content decisions.
How does LinkedIn engagement rate compare to Facebook engagement rate?
LinkedIn usually has a higher engagement rate for B2B content compared to Facebook's engagement rate. While Facebook works well for casual or entertainment-focused posts, LinkedIn is the best platform for reaching professionals and decision-makers.
What can social media managers do to improve engagement rates?
Social media managers should focus on creating a thoughtful LinkedIn strategy. This includes choosing the right content types and following a strong posting strategy. Tracking post impressions, testing post formats, and analyzing what your audience responds to are all ways to boost your social media engagement rate over time.
How often should you post on LinkedIn?
To improve engagement rates and stay active across social channels, aim to post at least 2–5 times per week. This keeps your shared content visible without overloading your professional network. The total number of posts matters less than how consistent and relevant they are to your audience.
What makes a LinkedIn post more engaging?
Engaging posts are clear, relevant, and speak directly to your target audience. To boost total engagement, include:
- A strong hook
- A clear message
- Encouragement for people to comment or share
- Visuals or carousels when possible
Mixing in personal stories, industry insights, or tips that others can use makes your post more relatable.