If your LinkedIn posts are consistent but your impressions stay low, Podawaa can help.
Its AI audience targeting feature connects your posts with users who care about your topics, helping you reach the right audience and grow your visibility faster.
That’s how a marketer who was already posting consistently (and already creating good content) completely changed their reach by changing one part of their workflow: getting their posts in front of the right people.
This case study walks through:
- What their LinkedIn performance looked like before
- What happened when they activated Podawaa’s AI audience targeting
- How one post eventually reached 340,000 impressions without ads or engagement pods.
Here’s how the shift actually happened:
Posting Consistently… But Stuck at 5,000 Impressions
For months, this marketer was posting consistently on LinkedIn (around two posts per week).
Each post performed fairly well, averaging between 5,000 and 7,000 impressions, about 60 likes, and a few comments.
The content was strong and relevant, but it always reached the same audience: existing connections and colleagues. The growth was steady but limited.
Like many LinkedIn users, the marketer struggled with one key problem: visibility. Consistency was not the issue.
The problem was that new people were not seeing the posts. Without a way to reach fresh audiences, engagement and impressions stayed flat.
That is when the marketer decided to try Podawaa.
Using Podawaa to Target the Right Audience
After connecting their LinkedIn account with Podawaa, the marketer started using the AI audience targeting feature before publishing each post.
Podawaa analyzed the content and automatically matched it with active LinkedIn users who engage with similar topics. In this case, marketing, branding, and content strategy.
These were real people in the right niche who were more likely to interact with posts like these.
Instead of showing up only in the same network, each new post was exposed to a broader and more relevant audience. The AI focused on quality engagement, not just random visibility.
The marketer relied entirely on AI targeting, letting Podawaa decide which audience segments were most suitable for each post. Over time, this small change started producing bigger results.
The Results: A Post That Hit 340K Impressions
After several weeks of consistent posting with Podawaa’s AI targeting, impressions increased noticeably.
Meaning it got nearly 340K impressions, 1483 likes, 1879 comments and 24 reposts.
That post reached more people in a week than all previous posts combined. It performed well because it was seen by the right audience. Professionals who were genuinely interested in its topic and ready to engage.
Podawaa’s targeting helped the content break out of its usual reach without relying on engagement pods or paid promotion. It matched the post with users whose activity aligned naturally with the topic.
In short: Before using Podawaa vs. after using Podawaa:
What This Experience Shows
1. Posting consistently is important, but it is not enough if your audience does not grow. If your posts stay inside the same small circle, reach will eventually reach a limit, no matter how good the content is.
2. AI audience targeting can expand reach by showing your posts to people outside your immediate network. It puts your content in front of people who are already active on LinkedIn and interested in your topics.
3. Impressions increase when your content reaches users who regularly engage with similar topics. When the audience is relevant, engagement becomes more natural — more clicks, more likes, and more comments.
4. Podawaa’s AI focuses on real visibility, not artificial boosts. It helps your posts reach the right viewers at the right time so your engagement grows in a steady, authentic way.
Start Reaching the Audience That Matches Your Content
If your LinkedIn posts get steady engagement but impressions stay low, the issue usually isn’t your content, but it’s who sees it.
Podawaa’s AI audience targeting helps your posts reach people who are already active in your niche and more likely to engage with topics like yours.
This gives your content the visibility it deserves, without relying on engagement pods or paid promotion.