LinkedIn Metrics You Should Track in 2025 (New Updates)

If you think LinkedIn performance is just about impressions and likes, there’s more to the story.

LinkedIn now gives creators deeper insights into how their content performs, not just how many people saw it, but what actions they took after. 

On top of the usual metrics like comments and shares, LinkedIn recently released three new post-level metrics: profile views, followers gained, and Premium button clicks.

These updates make it easier to understand what drives real growth. 

In this guide, we’ll break down everything you should be tracking, from the basics to what’s new in 2025, so you can improve your content and grow faster.

Quick Answer: LinkedIn Metrics to Track in 2025

• LinkedIn now tracks three new post-level metrics: profile views, followers gained, and Premium button clicks.

• These new metrics help you see what content drives real actions (not just likes.)

• You should still track the core metrics: impressions, comments, shares, reactions, and engagement rate.

• Video is the fastest-growing format on LinkedIn, and these metrics make it easier to measure its impact.

• Tools like Podawaa help boost reach, target the right audience, and give your posts the visibility they need to perform.

How to Check Your LinkedIn Analytics (And What Each Metric Means)

LinkedIn gives you two main types of analytics: profile-level and post-level. Both are important if you want to understand what’s working and how to grow.

Let’s walk through how to access both and what each metric tells you. You can follow along and check your own metrics as you read. 

1. Profile Analytics (The Big Picture)

Start by going to your LinkedIn profile and clicking on “Analytics & tools.” You’ll see a quick overview of how your profile is performing over time.

Here’s what each number means:

1. Post impressions: This shows how many times your posts were displayed in someone’s feed. It’s the total across all posts and gives you a sense of how visible your content is overall.

2. Followers: This shows how many people follow you (including 1st-degree connections and others). It also tracks your growth week by week. If the number is going up, your content is doing its job. Do you want to get more followers? Here’s our guide on How to Get More Followers on LinkedIn

3. Profile viewers: The total number of people who visited your profile. These visits often come from posts, comments, or searches, and they matter because they can lead to DMs, connection requests, or even job offers.

4. Search appearances: This tells you how many times your profile appeared in LinkedIn search results in the past week. It’s a good indicator of whether your profile keywords and activity are working.

These metrics are great for tracking overall visibility and audience growth. Check them weekly to spot trends.

2. Post Analytics (Performance of Individual Posts)

Now let’s look at how your individual posts are doing.

To access post-level analytics:

• Go to one of your recent posts
• Click “View analytics” under the post

You’ll see several key metrics here. Let’s break down what they all mean:

1. Impressions: The number of times that a specific post appeared in someone’s feed. High impressions mean LinkedIn gave your post good reach, but it doesn’t mean people engaged with it yet.

2. Reactions (👍 👏 💡 ❤️): These are quick signals that people liked your post. More reactions (especially early on) help push your post to more people.

3. Comments: Comments are a stronger signal than likes. They show the post sparked thought or conversation. Posts with more comments tend to perform better in the algorithm.

4. Shares: When someone shares your post with their own network, it means they found it valuable. Even a few shares from the right people can give your post a big boost.

5. Engagement rate: This isn’t shown automatically, but it’s easy to calculate: (Reactions + Comments + Shares) ÷ Impressions. It shows how effective your post really was. A post with fewer impressions but a high engagement rate is usually doing a better job.

Want to know what the best time to post is by day and industry? Have a look at our guide on Best Times to Post on LinkedIn

3 New LinkedIn Metrics in 2025 That Show Real Growth

In 2025, LinkedIn recently introduced three new post-level metrics that go deeper than just engagement. These help you see what happens after someone views your post.

1. Profile Views from Post

This shows how many people clicked through to your profile after seeing that specific post. 

It means your content sparked enough interest for someone to check you out — a great sign of trust or curiosity.

Where to find it: Open your post → tap “View analytics” → scroll to Profile activity (You might only see this on mobile for now.)

2. Followers Gained from Post

This tells you how many new followers came directly from that post.

It’s one of the best indicators of content that actually grows your audience. If a post is gaining followers, double down on that format or topic.

Where to find it: Same place. Under “View analytics” → “Profile activity” (Requires Creator Mode to be turned on.)

3. Premium Button Clicks

If you have a Premium account with a call-to-action button on your profile (like “Visit website”), you can now see how many people clicked it from each post.

It shows what content actually drives action, whether it’s website visits, newsletter signups, or booking a call.

Where to find it: Under “View analytics” → scroll to Link engagement

Not seeing these yet? Try enabling Creator Mode, post regularly, and check on mobile. LinkedIn is rolling this out gradually.

How Podawaa Helps You Get More From These Metrics

Boosting a post with Podawaa gives it more reach, engagement, and visibility, but it’s more than just clicking “boost.” 

Here’s how to walk through the process, with helpful context at each step:

Step 1: Choose Your Audience

The first thing you do is select the language of your audience. Podawaa supports multiple languages, so if you're targeting professionals in English, French, Spanish, or Portuguese-speaking markets (this is where you set that up).

After that, you’ll choose how Podawaa should target your audience:

• AI-selected audience is a great option (free) if you're not sure who exactly to target. Podawaa will automatically determine who is most likely to engage with your post, based on its content and current trends.
  
  
• Industry-specific targeting lets you be more precise. If your post is meant for a particular group (like product designers, HR professionals, or founders), you can select from a wide range of industries to match your ideal audience.

Step 2: Pick Your Industry (only if you chose industry-specific targeting)

If you opted for industry-specific targeting, this is where you’ll fine-tune your audience by picking the sectors or roles that best align with your post.

For example:

• Sharing Notion tips? You might target digital creators, UX designers, or startup teams. 
• Posting about career coaching? Choose personal development or education & coaching.

Tip: Think about who would benefit most from your post, not just who might like it.

Try the free trial and try our Elite Plan!

Step 3: Add Comments (Optional, but Recommended)

Comments help your post stand out more on LinkedIn’s feed. In this step, you can decide whether or not to include comments alongside the likes.

You get four options:

• No comment – simple boost with likes only.
• Custom comments – write specific responses yourself.
• List of comments – reuse comments you’ve saved before.
• Generated comments – let Podawaa’s AI suggest comments that sound natural and relevant.

Why use comments? Posts with comments often get more reach because they look like active conversations.

Step 4: Choose Number of Likes and Delivery Time

Finally, you decide how much engagement you want and how quickly it should appear.

You can choose from different packages, depending on how big a boost you’re aiming for. Once you’ve picked your quantity, you’ll also select the delivery speed:

• Standard delivery spreads likes (and comments, if selected) over 1–2 days for a natural look.
• Super fast delivery gives your post a quick push within a few hours (useful if timing is key.)

Pro tip: Gradual boosts often work better with LinkedIn’s algorithm, but fast delivery can be useful for trending topics or launches.

FAQs About LinkedIn Metrics in 2025

What are the most important LinkedIn metrics to track in 2025?

The key metrics to track include impressions, reactions, comments, shares, engagement rate, profile views per post, followers gained, and Premium button clicks. These provide a mix of surface-level and deeper engagement data to improve your LinkedIn marketing strategy.

How do I access LinkedIn analytics for my posts?

You can access post-level analytics by clicking the “View analytics” button below each of your LinkedIn posts. For LinkedIn Pages, go to the “Analytics” tab on your company page for more detailed metrics like visitor demographics, follower growth, and search appearances.

Are these LinkedIn metrics available to free users?

Yes. Most core metrics like impressions, comments, shares, and even new post-level metrics like profile views and followers gained are available on free accounts. Premium users unlock extra features like custom button click data and more advanced visitor analytics.

How can I use LinkedIn analytics to improve my content strategy?

Review which posts generate the most engagement metrics, especially follower gains, shares, and profile views. This data shows you what kind of content resonates with your target audience and helps optimize future posts for better performance.

Does LinkedIn provide analytics for company pages?

Yes. LinkedIn Page Analytics gives access to data like page views, follower demographics, click-through rates, and sponsored content performance. You can also create LinkedIn analytics reports to track campaign performance over time.

Can I generate leads with LinkedIn metrics?

Absolutely. By tracking metrics like profile views and Premium button clicks, you can see what content drives visitors to your profile or website, and key steps in your lead generation funnel. Combine this with lead-gen forms or a strong CTA to capture qualified leads.