In this post, I’m highlighting 15 LinkedIn creators who are shaping how AI, search, and content visibility work right now.
Some of them reach millions. Others have much smaller audiences.Â
But their ideas consistently get saved, debated, and used by marketers, founders, and creators trying to navigate AI-first search.
This list isn’t about popularity. It’s about practical influence: whose thinking actually shows up in real workflows, real experiments, and real decisions about AI visibility.
What “AI SEO influence” means in 2026
Influence in AI SEO today shows up in three places:
1. How people think: new mental models for search, AI answers, and content credibility.
2. What people test: experiments that change how teams approach AI visibility.
3. How people work: frameworks, workflows, and playbooks that marketers actually adopt.
The creators below don’t just post opinions. They run experiments, share data, build frameworks, and push the industry forward, whether that’s through AI Overviews, AEO/GEO, content systems, or AI-first brand discovery.
How I built this list
I selected creators based on three consistent signals rather than hype or follower count alone:
1. Audience reach (big and small voices).Â
I included well-known creators with large followings (300K–1.5M+) who shape mainstream AI conversations, and niche experts with smaller audiences (30K–100K) whose ideas strongly influence working SEOs and marketers.
2. Evidence of real impact. I looked for creators whose ideas repeatedly show up in:
- thoughtful comment threads,
- reposts by other practitioners, and
- real experiments marketers reference in their work.
Consistent engagement (especially saves and long, technical discussions) carried more weight than raw likes.
3. Practical, experiment-driven content. Preference went to creators who show their thinking through:
- live tests,
- data-backed insights,
- visual frameworks, or
- repeatable workflows (rather than purely opinion-based commentary)
Top 15 AI SEO Influencers on LinkedIn in 2026
1. Pascal Bornet (AI, leadership, creator economy)
Pascal Bornet is the #1 LinkedIn Top Voice in AI & Automation, an award-winning expert, bestselling author, and recognized keynote speaker.Â
With more than 1.5 million followers, his content consistently reaches leaders, managers, and creators because he connects AI to real workplace decisions, not just tools or trends.Â
He often posts short videos and CEO conversations that get strong engagement within hours, which signals how much his audience trusts his perspective.
Why you should follow him
- For clear, simple video explanations about how AI is changing leadership.
- To understand how companies move from small AI pilots to real business results.
- For real examples of how AI is reshaping jobs, teams, and roles.
- To hear thoughtful conversations with CEOs about AI strategy.
- For non-technical explanations that managers and professionals can actually use at work.
2. Ajit Kumar (LinkedIn growth, AI tools, remote opportunities)
Ajit Kumar is one of the most visible LinkedIn growth creators, followed by 345K+ people.Â
He built his audience by sharing simple, practical advice on how to grow on LinkedIn, use AI, and land better remote opportunities.Â
His LinkedIn posts often go viral because they feel useful immediately, especially his breakdowns of high-paying remote roles and content strategies that actually work.
Why you should follow him
- You’re trying to grow on LinkedIn faster without overcomplicated strategies.
- You want clear, beginner-friendly ways to use AI for content and outreach.
- You’re interested in well-paying remote jobs and how to position yourself for them.
- You like straightforward, no-fluff tips that you can apply right away.
3. Charlie Hills (AI for content, prompting, LinkedIn growth)
Charlie Hills is next on the list. I included him because he’s one of the most practical AI-for-creators voices on LinkedIn, followed by 195K+ people.
He’s popular with marketers, solo creators, and freelancers because he doesn’t just hype AI. He shows how to actually use it every day for content.Â
His visual frameworks, like “Three Levels of Reverse Prompt Engineering,” regularly pull in 600+ reactions, which says a lot about how useful people find his approach.
Why you should follow him
- For practical ways to use AI in real content workflows, not theory.
- To learn simple prompting techniques that get better results without being technical.
- For visual frameworks that turn messy ideas into clear systems.
- To build repeatable content processes instead of reinventing your prompts every time.
- To make LinkedIn posts feel human while still being AI-assisted.
4. Eduardo Ordax (Generative AI, AI strategy, enterprise AI)
Eduardo Ordax is one of the clearest enterprise AI voices on LinkedIn, followed by 208K+people.
As a Generative AI Lead at AWS, he doesn’t speak about AI in abstract — he speaks from inside large organizations that are actually trying to deploy it.Â
His posts often break down why AI projects fail, how teams are structured, and where companies get stuck.Â
Many of his deep-dive visuals pull in 5,000+ reactions, which makes him one of the most widely discussed AI strategy voices on the platform.
Why you should follow him
- For honest, behind-the-scenes views of how big companies adopt (and mis-adopt) AI.
- For clear breakdowns of AI roles, governance, and team design.
- To understand why some AI projects succeed while others stall.
- To see how strategy, structure, and leadership shape real AI outcomes.
- To move from “talking about AI” to actually building with it inside organizations.
5. Rand Fishkin (Search strategy, creators, and AI disruption)
Rand Fishkin is the cofounder of SparkToro and is followed by 201K people on LinkedIn.
He’s one of the most thoughtful voices on how search, discovery, and AI are reshaping the internet. Instead of focusing only on tactics, he looks at how platforms, creators, and businesses are changing as AI becomes a core part of how people find information.Â
His research-driven posts (like his large-scale tests comparing ChatGPT, Claude, and Google AI) consistently spark deep discussion among marketers, SEOs, and founders.
Why you should follow him
- To understand how AI is changing the future of search and discovery.
- For big-picture thinking about creators, platforms, and visibility.
- To see how traditional SEO fits into an AI-first web.
- For honest, critical perspectives on Google, AI tools, and content reach.
6. Pierre Herubel (B2B content, messaging, and positioning)
Pierre Herubel is one of the sharpest B2B positioning voices on LinkedIn, followed by 165K+ people. He’s known for taking messy marketing problems and turning them into simple visuals that founders and marketers can actually use.Â
His frameworks (like the “ICP Domino Effect”) regularly get 600+ reactions, which shows how seriously B2B marketers rely on his thinking.
Why you should follow him
- To get clearer on your ideal customer (ICP) before creating content.
- For sharper, more convincing messaging that actually lands with buyers.
- For easy-to-understand visual frameworks that simplify complex ideas.
- To see how strong positioning connects content directly to revenue.
7. Adriaan Dekker (AEO/GEO, Google Ads, AI visibility)
Adriaan Dekker focuses on paid media and AI search together. He’s followed by 179K+ people, and his audience is mainly marketers trying to figure out how brands show up inside AI answers, not just Google results.
His experiments (especially his “AI Brand Mention Tracker” work mapping how tools like ChatGPT, Claude, Gemini, and Google’s AI Mode reference brands) regularly pull in 500+ reactions, which shows how interested marketers are in this kind of practical insight.
Why you should follow him
- For clear, real-world experiments on how brands appear inside AI answers.
- To understand how Google Ads is starting to intersect with AI search.
- For simple, DIY ways to track whether AI systems recommend your brand.
- To move your thinking beyond traditional SEO and into AI discoverability.
8. Jean Kang (AI literacy, creator systems, practical demos)
Jean Kang is a hands-on tech creator with experience at LinkedIn, Meta, and Figma, followed by 273K+ people.
Her content is about building things with AI. She often shares live demos, small experiments, and step-by-step examples that show how everyday professionals can use tools like ChatGPT, Claude, and APIs in real work.Â
Her posts regularly get 170+ reactions, especially from creators who prefer learning by doing rather than just reading about AI.
Why you should follow her
- For clear, practical AI demos you can actually replicate.
- To see how non-technical creators use AI in real projects.
- For simple systems that turn ideas into working mini-tools.
- For creative, less intimidating ways to experiment with AI.
- For examples of how to explain technical ideas clearly on LinkedIn.
9. Alex Lieberman (AI, content systems, distribution)
Alex Lieberman is best known as the cofounder of Morning Brew and Tenex, and he’s followed by 201K+people on LinkedIn.
His perspective is valuable because he comes from media, not just marketing. He consistently shows how AI is reshaping storytelling, content distribution, and the way brands build audiences.Â
His posts often connect AI with real-world content systems, which is why they resonate so strongly with founders, creators, and marketers.
Why you should follow him
- To see how AI is changing modern media and content businesses.
- For clear thinking on how brands can grow audiences in an AI-first world.
- For ideas on turning content into a true growth engine, not just marketing.
- To learn how to design repeatable content systems instead of one-off posts.
- For examples of how storytelling connects to real business outcomes.
10. Ryan Law (AI search, research-driven SEO, AEO/GEO)
Ryan Law leads content marketing at Ahrefs and is one of the most rigorous voices on AI search optimization (AEO/GEO) today.Â
Even though his following is smaller than many creator-influencers (31K+ followers), his posts consistently punch far above their weight.Â
His recent research on AI visibility and YouTube citations attracted 800+ reactions, showing how much practitioners trust his data.
Why you should follow him
- For clear, data-backed insights on how AI Overviews and AI Mode really behave.
- To understand why some content gets cited by AI and some doesn’t.
- For experiments on YouTube, backlinks, and other signals inside AI search.
- To see how traditional SEO is being reshaped in an AI-first world.
- For practical takeaways you can apply to both Google SEO and AEO/GEO.
11. Jason M. Lemkin (AI + SaaS, founders, go-to-market)
Jason Lemkin is one of the most visible voices for AI and SaaS (followed by 301K+ people on LinkedIn), especially around how AI changes company building, revenue, and go-to-market.Â
His posts often mix founder lessons, SaaS benchmarks, and what AI means for scaling startups and they consistently generate hundreds of reactions from founders, investors, and operators.
Why you should follow him
- To understand how AI is reshaping SaaS business models in practice.
- For clear insights on fundraising, growth, and scaling in an AI world.
- To see how pricing and go-to-market are evolving with AI products.
- For a clear view of what successful AI companies are doing beyond the hype.
- To connect big AI trends with real business outcomes for startups.
12. Julia Danyal (AI for leaders, decision-making, and literacy)
Julia Danyal has an AI for Leaders newsletter and is followed by 283K+ people on LinkedIn.
Her content is aimed specifically at executives, managers, and professionals who want to understand AI without getting lost in technical details.Â
She focuses on how leaders should think about AI strategy, risk, decision-making, and real workplace use cases that cut through the hype.
Why you should follow her
- For clear explanations that help leaders make sense of AI fast.
- To see practical, real-world examples of how organizations actually use AI.
- For smart ways to separate useful AI from marketing buzz.
- To understand how teams can adopt AI responsibly and realistically.
- For a steady way to stay up to date on AI without feeling overwhelmed.
13. Endrit Restelica (AI, creator growth, distribution)
Endrit Restelica is known for helping creators and brands scale reach, and he’s followed by 412K+ people on LinkedIn.
He’s not a technical AI expert, but he’s a growth and distribution creator. Across platforms, his content has reached 8M+ followers and over 1B views, which explains why he mainly focuses on visibility, audience-building, and how creators can grow faster using AI.
Why you should follow him
- For smart thinking about reach beyond just LinkedIn.
- To see how AI can amplify content distribution, not only content creation.
- For practical ideas on growing a personal brand in crowded niches.
- To understand how creators turn attention into real influence and momentum.
14. Lily Ray (Search quality, E-E-A-T and AI Overviews)
I can’t see Lily Ray’s exact follower count on LinkedIn, but her posts consistently get very strong reach inside the SEO niche, often receiving 900+ reactions and long, thoughtful comment threads from other search professionals.
She is one of the clearest voices analyzing how Google updates, AI Overviews, and content credibility affect visibility. When major search changes happen, many practitioners look to her for calm, practical, and evidence-based takes instead of speculation.
Why you should follow her
- For clear explanations of how Google updates and AI Overviews really work.
- To understand how trust, expertise, and content quality affect rankings.
- For a grounded analysis of why some sites win, and others lose, after updates.
- For thoughtful, data-informed perspectives on modern SEO in an AI world.
15. Aleyda Solis (Technical SEO, international search, and AI visibility)
And last on the list, I added Aleyda Solis, a well-known SEO consultant who speaks to an audience of 109K people on LinkedIn.
She’s trusted inside the SEO niche because she keeps things practical, clear, and grounded in real work.Â
She connects classic technical SEO with how search is changing in an AI world, which makes her perspective valuable for both traditional SEOs and people exploring AEO/GEO.
Why you should follow her
- For clear, no-nonsense insights on how technical SEO still matters today.
- To understand how international SEO plays into AI search and visibility.
- For practical frameworks you can actually apply to real websites.
- For a balanced take between Google SEO and emerging AI search surfaces.
Final thoughts
Having a large following doesn’t automatically guarantee strong reach.Â
On LinkedIn, visibility often depends more on what you post, how clearly you explain your ideas, and whether you’re tapping into conversations that people actually care about right now.
If you want to be more intentional about this, Podawaa can help you plan, generate, and schedule your posts and, importantly, surface them to the right audience in the first hour.Â
That early push can lead to more reach, more profile views, and more saves from people who are already interested in AI, SEO, and content.
You can try Podawaa for free.