Most LinkedIn users focus on likes and comments, but profile visits are a stronger indicator of real interest.
When someone views your profile, it shows they want to learn more about you, which often leads to conversations and potential opportunities.
In this case study, you’ll see how one marketer (already posting consistently) increased their visibility by using Podawaa’s AI targeting features on just three posts.
The content didn’t change; the distribution did, and that shift led to more than 150 profile visits in a single week.
Before Podawaa: Good Posts, No Profile Visits
For months, the marketer followed a consistent LinkedIn routine: posting 2 to 3 times per week, sharing useful insights, and receiving steady engagement.
But each time the marketer reviewed LinkedIn metrics, the same pattern appeared:
- Impressions were steady
- Likes were consistent
- Comments were regular
- Profile visits were almost nonexistent
People interacted with the content but rarely took the next step of viewing the marketer’s profile.
When LinkedIn introduced the “Profile viewers from this post” metric, it became clear that the posts were performing well on the surface but not generating visibility.
To understand why, the marketer decided to test Podawaa on three upcoming posts.
Post #1: Industry Specific Targeting with Podawaa
For the first post, the marketer kept the content exactly the same and only changed the audience.
Instead of relying on LinkedIn’s default distribution, the marketer used Podawaa’s industry-specific targeting feature, which allows you to choose the types of professionals who should see your post.
The selected industries were closely aligned with the marketer’s services:
- Marketing
- Social Media
- Media & Content Creation
- Marketing & Communication
This setup tells Podawaa to prioritize showing the post to professionals who are most likely to find the topic relevant.
Here’s how the targeting setup looks inside Podawaa:
Once the post went live, the difference was noticeable within a few hours. The LinkedIn impressions were coming from people who were more likely to visit the profile, which is what this test aimed to achieve.
Within a few days, the post reached 2,997 impressions, was shown to 1,557 members, and generated 36 profile visits.
This was a clear improvement compared to earlier posts, which usually received close to zero profile visits. Manual industry targeting helped the post reach a more relevant audience, and that led to more people checking the profile.
Post #2: Using Podawaa’s AI-Selected Audience
For the second post, the marketer switched from manual industry targeting to Podawaa’s AI-selected audience feature.
This option analyzes the post’s content (including the topic, keywords, tone, and format) and automatically identifies users who are most likely to engage with a similar topic.
Instead of selecting industries manually, the marketer allowed Podawaa’s AI to determine the most relevant viewers.
This creates a more dynamic audience because the AI considers engagement patterns, topic clusters, recent user activity, and overall content relevance, not just job titles or industry labels.
Here’s how the AI-selected audience feature appears inside Podawaa:
Once the post went live, the results appeared quickly. Within a few hours, the post reached 1,017 impressions, was shown to 384 members, and generated 53 profile visits.
These numbers showed that Podawaa identified a more relevant audience automatically.
Even with a smaller reach, the post brought in strong profile activity, which was more meaningful than a broader but less targeted distribution.
The content stayed the same, but AI targeting helped the post reach people who were more likely to view the profile.
Post #3: AI Targeting + Best Time to Publish
For the third post, the marketer wanted to see how timing affects visibility, not just audience selection.
He kept the same AI-selected audience feature from Post #2 and added one more Podawaa tool: Best Time to Publish.
This feature analyzes when the audience is most active based on:
- Posting frequency
- Timezone
- Engagement patterns from similar users
Podawaa then recommends a specific posting time slot and geographic zone where the content is most likely to perform well.
Here’s how the Best Time to Publish feature appears inside Podawaa:
By posting within one of Podawaa’s recommended time slots, the marketer combined two advantages:
1. AI-selected audience (relevant viewers)
2. Optimal timing (when those viewers are online and active)
The impact appeared quickly. Within a few hours, the post began generating profile visits and reached strong visibility in the right audience group.
The post reached 5,892 impressions, was shown to 3,399 members, and generated 46 profile visits.
The audience was highly relevant, and the timing helped the post appear when these viewers were most active. This combination led to more profile visits, even though the content itself stayed the same.
These results showed that publishing a targeted post during a high-activity window can improve visibility, especially when the audience is well-matched to the topic.
The Full Picture: Over 150 Profile Visits in 7 Days
Looking at the three posts together, the pattern is clear. The content stayed the same, but the distribution changed.
Podawaa helped the marketer reach different, more relevant audience segments throughout the week, which led to a noticeable increase in profile activity.
Here is what happened across the three posts:
- Post #1: Manual industry targeting → 2,997 impressions and 36 profile visits
- Post #2: AI-selected audience → 1,017 impressions and 53 profile visits
- Post #3: AI + Best Time to Publish → 5,892 impressions and 46 profile visits
Before using Podawaa, the marketer averaged 25–30 profile visits per week.
After using these features, the total increased to 150+ profile visits in seven days, with no changes in posting frequency or content. The only difference was who LinkedIn showed the posts to.
Increase Your LinkedIn Profile Views With Podawaa
If your posts receive engagement but don’t convert into profile visits, the issue is usually audience relevance.
When your content reaches people who are active in your niche and interested in your topics, profile visits increase naturally.
Podawaa helps your posts appear in the right feeds at the right moment through manual industry targeting, AI-selected audiences, and optimal posting times.
Each feature gives your content a better chance to turn views into meaningful visibility.