Enter the reactions, comments, reposts and impressions of a post. Get its engagement rate, the formula behind it and what the numbers say. Free, instant, no signup.
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The calculator uses the most common formula: (reactions + comments + reposts) ÷ impressions × 100. All four numbers are in the analytics under your post.
Other tools sometimes divide by followers instead of impressions, or add clicks, so their rates are not directly comparable. Always compare rates worked out the same way.
The rate is a ratio, so it moves when more of the people who see a post act on it. Four habits help most.
Every impression starts with the first lines. A clear, specific opening turns more viewers into readers, and readers into reactions.
End with a specific question your readers can answer from experience. "Thoughts?" rarely earns a comment.
Answer every comment while the post is fresh. Each reply adds to the conversation and gives readers a reason to come back.
Work out the rate for each post and compare it with your own average. One post says little; ten posts show a trend.
Yes. It is free, with no signup and no limit. It runs in your browser, and the numbers you enter are not sent to us or stored.
Add the reactions, comments and reposts, divide the total by the impressions, then multiply by 100. For example, 102 interactions on 4,200 impressions give a rate of about 2.43%.
Under your post, open the analytics. Impressions are the number of times the post was shown on screen, which is why the rate uses them rather than your follower count.
It depends on your niche, your audience size and the format of the post, so the most useful comparison is with your own previous posts. Our guide on what a good LinkedIn engagement rate is goes into the details.
Tools use different formulas. Some divide by followers, some add clicks or video views. This calculator counts reactions, comments and reposts against impressions.
Open with a clear hook, end with a real question and reply to comments in the first hour. Podawaa adds early reactions from real people in your field, and its free plan boosts up to 5 posts a month, with no card required.